Łukasz Wudyka is an expert in SEO, PR, and online reputation management. He focuses on what people see when they type a company's or a person's name into a search engine. His specialty is search engine optimization (SEO), alongside communication and protecting the good name of businesses and private individuals.

He is the owner of Pozycjonowanie Stron, a company that works with clients from all over Poland. The company handles SEO, visibility in maps and artificial intelligence responses, search result reputation, PR, websites, and search engine campaigns. Keyword rankings are measured separately on mobile and desktop devices, and clients receive a monthly report detailing their keyword share in the top three, top ten, and top thirty search results.

As the President of the Usuwanie Hejtu Foundation, he is building a space where individuals and businesses targeted online can quickly receive assistance from lawyers, psychologists, and internet specialists. The Foundation helps secure evidence, reports harmful content, and involves lawyers and psychologists in cases. It conducts practical training and audits for schools, with the ultimate goal of operating the Hate Speech Removal Center in Krakow—a physical place where people can come for help. The Foundation’s goal is simple: to reduce the fear and problems that online hate causes among businesses, children, and adults.

In his public statements, he openly declares that he has had enough of the online hate that destroys years of hard work in a single evening, of bureaucracies sending harassed individuals from window to window, and of political hate speech, regardless of which side it comes from. Instead of settling scores from the past, he looks to the future: focusing on the changes in search engines, the law, and artificial intelligence that businesses and people should prepare for.

He provides media commentary on developments in search engines, artificial intelligence, social media, and internet law, as well as issues related to online hate, corporate reputation, and children's online safety. He speaks plainly, without jargon. He publishes his full daily commentaries on lukaszwudyka.pl. He is based in Krakow.